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We are going to take a close look at one of the fastest and easiest ways you can create bestselling digital products just by having conversations with thought-leaders and influencers in your market.
You see, people will always tune in to hear from experts. They trust their guidance and knowledge and understand the value of their wisdom and experience.
So, consider how much attention you’d get if you were to create a digital product that’s based on an in-depth conversation with an expert in your niche!
And don’t worry, you don’t have to be an authority in your niche to successfully interview someone who is.
In fact, that’s the entire point of contacting experts in your niche and asking for them to share 20-30 minutes of their time. Of course, you’ll want to offer them a reason for giving you their time—after all, their time truly is money.
And remember, compensation can come in many forms, so even if you’re just starting out in building your audience and you don’t have a lot of traffic or exposure to offer, you can still find something of value to offer.
And keep this in mind:
Just because they are experts on the subject matter doesn’t mean they are widely known experts.
Many people have extensive insight on a topic but don’t own a website, a product of their own, or even know how to begin marketing their knowledge to the world.
This is where you could bridge that gap between your growing customer base and the expert. It would be a win-win for everyone involved.
So again, you don’t have to target the top influencers in your niche trying to land an interview—in fact, that’s probably more struggle than it’s worth.
Instead, look for people with experience and knowledge, or perhaps they simply have a different perspective to share but who aren’t prominently positioned in your market and ask to pick their brain.
You might be surprised just how easy it is to connect with people who have a lot of knowledge to share!
But before you set out to interview an expert in your market, you’ll want to have a plan in place. This includes choosing one specific topic.
That way, you can come up with interesting interview questions that you know your audience is desperate to hear without losing focus.
It also makes the entire interview process more manageable when you ask a handful of direct, themed questions, all geared towards solving one specific problem or addressing one central area.
This is when market research becomes so important. You’ll want to spend time analyzing your market, studying trends in commonly asked questions, and identifying problems in your niche.
All this valuable data will help you form the questions and entire structure of your conversation and interview with your experts—and you’ll be sure to hit a home run with your audience because you’ll know, with certainty, what their top questions are.
Finally, partnering with experts allows you to “borrow” creditability.
Just by networking with someone that your audience may already know and trust will help you solidify your brand and position yourself so that you too are soon recognized an authority in your market.
Tip: Write down your questions and read them aloud before the interview.
Make sure your questions sound natural and are worded so that there’s little chance for your expert to be confused by the question or to go off track.
And here’s another tip:
• You always want your questions to be open-ended so that your expert can elaborate on their answer. Avoid questions that require a simple “yes” or “no” so you can keep the conversation flowing.
Even if your interview is taking place through email, you want to give them clear direction with the questions you ask, ensuring that they fully understand your question. This will prevent miscommunication or the need for further clarification.
At the same time, you should get comfortable asking your expert to clarify points, if necessary, or to expand on topics in the event you are concerned that your readers might require additional information.