My background as a marketing executive spans media, entertainment, consumer products, nonprofits, and healthcare. When I boil down my skillset and how I help companies is by two ways
Marketing Strategy and Planning and Execution
Content Creation. Video, audio, live events, webinars, e-books, blog posts, infographics
Everything else I outsource. I am grateful that I have worked with some fantastic people in the fields of SEO, SEM, graphic design, media buying, CRM management, email and SMS marketing, web and app design, public relations, and web 3.
I have always hired smarter people than myself. That was something an “old-timer” taught me when he first hired me at a small radio station in Michigan. Good advice I thought. I don’t pretend to know everything, but I will find out immediately what I need to know. Thank you Google and smart colleagues.
