Test May 2, 2024 by Don MacLeod Marketing Audit The marketing audit aims to find out more about your business to help you hone in on your target audience. I believe in the principle of “narrow your focus to broaden your results. Marketing Audit Contact Information Full Name: Business Name: Address: City: State: Zip Code: Phone Number: Email Address: Business Information What is your business’s annual revenue? What is your business’s annual marketing budget? Target Audience Describe your target audience: What are the demographic characteristics of your target audience (age, gender, income, location, etc.)? Marketing Strategy What are your marketing objectives? What marketing tactics will you use to achieve your objectives (e.g., advertising, PR, social media, events, etc.)? SWOT Analysis What are your business’s strengths? What are your business’s weaknesses? What opportunities do you see in the market? What threats do you see in the market?