Marketing Consultant
What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: – The Name – … Read more
As most business owners have found out along the way, having a top notch product or service is not enough to be successful. Among the many factors needed for success, being able to communicate your business to your target market is vital. How can you communicate in a way that brings results? By using benefit … Read more
The ‘desire’ portion of your ad is where you present the facts of your product; create and justify your prospect’s conviction, and cause him to demand ‘a piece of the action’ for himself. It’s vitally necessary that you present ‘proven facts’ about your product because survey results show that at least 80% of the people … Read more
Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal … Read more
Does it seem to you that some people are just luckier than others? Is that just the way of the world, or do “lucky” people know something the rest of us don’t? In his book, The Luck Factor (Miramax), Richard Wiseman says practicing these skills will help you to be a more fortunate person: Watch … Read more
Visualization is a common tactic in the world of sports. When Tiger Woods is taking a long look at a putt, then stepping back for another, he’s not just looking. He’s visualizing how he’ll make the putt. It’s often called self-actualization, painting a picture in your mind of how you will perform a sports move … Read more
Short and sweet today. “To reach a port, we must sail—Sail, not tie at anchor—Sail, not drift.” Franklin Roosevelt
What motivates a person to do a good job? Or to go the extra mile for no extra pay? John Katzenbach author of Why Pride Matters More Than Money, takes a look at what does and does not motivate employees. He combines 40 years of experience with hundreds of interviews to develop his views on … Read more
Stress, if you let it, can build up. There are several effects of stress in the many aspects of life. Stress builds up can pose significant health risks. Often, people who cannot handle stress find themselves in rehabilitation facilities that offer twelve-step programs that could help them recover. Avoidance is always better than cure. Learn … Read more
In the business world they call the people who dare to take risks ‘entrepreneurs’. They are the ones that believe in opportunities—that aren’t afraid to fail once, or twice, or even 10 times. They try again and again until they succeed. Often, when they reach success, the rest of the world recognizes them and announces … Read more