Marketing Consultant
The importance of typing “marketing consultant near me” in your search engine as a critical stepping stone towards business expansion cannot be overstated in today’s digital world. Business owners, from small enterprises to large corporations, increasingly rely on Internet searches to address their most urgent needs, with “marketing consultant near me” being a common search … Read more
While the headline is intended to reach the dental practice, if you are a health care provider, Google Local Service Ads have opened up to your industry as well. Professional service firms have been using Google Local Service Ads for years. I have created a list of pros and cons on using Google Local Service … Read more
The world of marketing is in a state of constant flux, which makes a comprehensive plan an indispensable tool for any marketer or business owner. At the heart of this plan lie the goals and Key Performance Indicators (KPIs), which serve as critical tools to gauge success. Let’s delve into why these elements are crucial … Read more
In the fast-paced world of business today, it’s not just about offering an excellent product or service. It’s also about fully grasping the market you operate in and formulating a strategy that strikes a chord with your intended consumers. A comprehensive analysis of the market acts as the groundwork of your marketing plan, allowing you … Read more
As we step into the final quarter of 2023, those who own small businesses or provide professional services are undoubtedly swamped. The year-end accounting scramble, coupled with preparing for the festive season, can easily push some tasks down the to-do list. One such task that may have slipped your attention is formulating your 2024 marketing … Read more
I found this video that I thought was interesting about persuasion and psychology in marketing. There has always been psychology and “tricks” to get consumers to buy. Always remember, “Let The Buyer Beware.” Anyway enjoy the presentation.
Unlock the Power of Google My Business: Boost Your Local Visibility and Dominate Your Market. Are you a local business struggling to attract customers and increase your online presence? Look no further! Optimizing your Google My Business (GMB) listing is the secret weapon you need to skyrocket your visibility, engage customers, and outshine your competition. … Read more
Igniting the UGC Spark There’s no ‘one size fits all’ strategy for encouraging UGC; what works best for your business will depend on your specific audience, brand voice, and goals. However, certain universal principles can set the groundwork for a successful UGC strategy. Inviting Reviews and Ratings Customer reviews and ratings are among UGC’s most … Read more
In digital commerce, businesses are ceaselessly searching to get a leg up on the competition, win customers’ hearts, and boost their bottom lines. With the growing influence of customer reviews and testimonials, one powerful form of content stands out: User-Generated Content (UGC). UGC is any form of content – text, videos, pictures, posts, etc., created … Read more
So greetings! I presume you are familiar with the concept of storytelling. Well, in marketing, storytelling is a game-changer as it often entails incorporating an element of surprise. This is why drama holds excellent significance and how you can effectively employ it, irrespective of your level of expertise in marketing. What’s all the fuss about … Read more