Marketing Consultant
While the headline is intended to reach the dental practice, if you are a health care provider, Google Local Service Ads have opened up to your industry as well. Professional service firms have been using Google Local Service Ads for years. I have created a list of pros and cons on using Google Local Service … Read more
Unlock the Power of Google My Business: Boost Your Local Visibility and Dominate Your Market. Are you a local business struggling to attract customers and increase your online presence? Look no further! Optimizing your Google My Business (GMB) listing is the secret weapon you need to skyrocket your visibility, engage customers, and outshine your competition. … Read more
In digital commerce, businesses are ceaselessly searching to get a leg up on the competition, win customers’ hearts, and boost their bottom lines. With the growing influence of customer reviews and testimonials, one powerful form of content stands out: User-Generated Content (UGC). UGC is any form of content – text, videos, pictures, posts, etc., created … Read more
So greetings! I presume you are familiar with the concept of storytelling. Well, in marketing, storytelling is a game-changer as it often entails incorporating an element of surprise. This is why drama holds excellent significance and how you can effectively employ it, irrespective of your level of expertise in marketing. What’s all the fuss about … Read more
Listen To The Article. I was working with some local business owners on their 2023 marketing plans (you wouldn’t believe how many businesses do not have a marketing plan at all). I noticed a pattern in the advertising: most were just bullet points of facts about our services, etc., very dull and predictable. This is … Read more
Marketing during down economic times is crucial for businesses of all sizes. While it may seem counterintuitive to invest in marketing efforts during a recession, it is actually one of the most important steps a company can take to weather the storm and come out on top. In this blog post, we will discuss the … Read more
In advertising, the terms “features” and “benefits” refer to the characteristics of a product or service and the advantages or advantages that those characteristics provide to the consumer, respectively. Features are the specific characteristics or qualities of a product or service. They are the technical aspects of a product or service that describe what it … Read more
Listen To The Story 3:52 Personalized marketing strategies focus on delivering the right message, to the right person, at the right time. You’re essentially forming a strong connection between your brand and your target audience that helps to guide them through the buyer’s journey. When done right, personalized marketing can be the deciding factor behind … Read more
Listen To Article We are going to take a close look at one of the fastest and easiest ways you can create bestselling digital products just by having conversations with thought-leaders and influencers in your market. You see, people will always tune in to hear from experts. They trust their guidance and knowledge and understand … Read more
One of the most difficult things for people to get used to is the The fact that they do not get any return on their advertising. What is the cumulative effect of marketing and advertising? When you start testing advertising and marketing done the emotional response way, you’ll have to decide whether advertising and marketing … Read more