As we enter 2023, the talk of recession still swirls throughout the media and at home. Now more than ever it is important that you have an updated marketing plan and some thoughts on how you can benefit from a recession. It is a proven fact that companies that invest in marketing during a recession will come out of the downturn in a market dominant position compared to those businesses that cut marketing.
MAREKTING IS THE FUEL THAT DRIVES YOUR BUSINESS JUST LIKE GAS IS THE FUEL THAT DRIVES YOUR VEHICLES.
When starting a business, it is essential to develop a marketing strategy in order to maximize profits and grow the business. There are a number of different marketing techniques that can be employed, so it is important to choose the right one for your business. There are also many different marketing platforms that can be used, so it is important to select the one that best suits your business.
One of the most important things to do when planning your marketing strategy is to understand your target market. You need to know what type of customers your business is targeting, what their needs are, and what type of messaging will resonate with them. Once you have a good understanding of your target market, you can then start developing messaging and marketing content that will resonate with them.
Another important element of a successful marketing strategy is title recognition. You need to make sure that your business is easily recognizable by potential customers. This can be done through effective branding and marketing collateral, as well as by developing targeted marketing
5 Reasons Why Your Business Will Benefit from a Recession
1. A recession is an opportunity for your business to make major changes and shore up weaknesses.
2. A recession can help you reduce customer turnover and improve customer satisfaction.
3. A recession can lead to a decrease in advertising and marketing expenses, and a corresponding increase in profits.
4. A recession can help you reduce employee turnover and improve employee satisfaction.
5. A recession can lead to a reduction in your overall cost of doing business.
If you need help with your marketing plans in 2023 contact me at don@donmacleod.com. Have a profitable day.