User Generated Content

Igniting The User Generated Content Spark

Igniting the UGC Spark There’s no ‘one size fits all’ strategy for encouraging UGC; what works best for your business will depend on your specific audience, brand voice, and goals. However, certain universal principles can set the groundwork for a successful UGC strategy. Inviting Reviews and Ratings Customer reviews and ratings are among UGC’s most … Read more

What Is User Generated Content (UGC) and How It Can Grow Your Business

In digital commerce, businesses are ceaselessly searching to get a leg up on the competition, win customers’ hearts, and boost their bottom lines. With the growing influence of customer reviews and testimonials, one powerful form of content stands out: User-Generated Content (UGC). UGC is any form of content – text, videos, pictures, posts, etc., created … Read more