Marketing Consultant
Listen to the article Some of the greatest thinkers of all time can teach us the most important lessons. “Anyone who has never made a mistake has never tried anything new.” Albert Einstein To be successful we need to begin, without taking the first steps there can be no success. Many people do not begin … Read more
Still skeptical that positive thinking doesn’t work? That’s OK, many people doubt it. But ironically, proof that it does work can be found by looking at negative thinking. Negative thinking is equally as powerful as its opposite. It can make you sick. It definitely makes you unpleasant to be around. And, it considerably limits what … Read more
Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign. Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would … Read more
One of the most difficult things for people to get used to is the The fact that they do not get any return on their advertising. What is the cumulative effect of marketing and advertising? When you start testing advertising and marketing done the emotional response way, you’ll have to decide whether advertising and marketing … Read more
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way … Read more
People tend to use careless language when they speak because they assume other people know what they mean. Unfortunately, they often leave others uncertain or confused about what they want. At the New York Center for Critical Thinking, they recommend that you pay close attention to the way you express yourself. Think before you speak, … Read more
Customer testimonials are an invaluable marketing tool, especially when you are first starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering. Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back … Read more
Even though we’re taught not to judge a book by its cover, first impressions are critical to how we are received after the first few moments of an introduction. Prospects and clients are no different, so it’s important that you take your first moments with a new potential client very seriously. Your first impression sets … Read more
You can learn to speak with confidence by studying the way you make statements. If you often say “I think,” “kind of,” “maybe,” “probably,” or “just,” you minimize the importance of your statements. One of the most empowering things a person can do is to speak confidently because words shape the attitudes of others. As … Read more
The first 10 to 20 seconds are crucial in creating the best fist impression in your first meeting. People observe you from head to toe. They study your physical personality, demeanor, mannerisms, body language, your style or fashion, etc. It is therefore vital for you to make the best impression. Because once the impression is … Read more