Marketing Consultant
Listen To The Article. I was working with some local business owners on their 2023 marketing plans (you wouldn’t believe how many businesses do not have a marketing plan at all). I noticed a pattern in the advertising: most were just bullet points of facts about our services, etc., very dull and predictable. This is … Read more
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Marketing during down economic times is crucial for businesses of all sizes. While it may seem counterintuitive to invest in marketing efforts during a recession, it is actually one of the most important steps a company can take to weather the storm and come out on top. In this blog post, we will discuss the … Read more
In advertising, the terms “features” and “benefits” refer to the characteristics of a product or service and the advantages or advantages that those characteristics provide to the consumer, respectively. Features are the specific characteristics or qualities of a product or service. They are the technical aspects of a product or service that describe what it … Read more
This is the first question I asked businesses if they have an updated marketing plan. I am sad to say that many say they do not have a marketing plan. So here is a quick refresher of a marketing plan A marketing plan is a document that outlines the actions you will take to achieve … Read more
Customer reviews and testimonials are invaluable marketing tools, especially when starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering. Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back to previous … Read more
Before creating a marketing plan, you must first assess your current marketing situation and ask yourself a few key questions. 1. What are your target markets? 2. What are your primary marketing channels? 3. What are your objectives for marketing? 4. What are your budget limitations? 5. What is your timeline for achieving your objectives? … Read more
As we enter 2023, the talk of recession still swirls throughout the media and at home. Now more than ever it is important that you have an updated marketing plan and some thoughts on how you can benefit from a recession. It is a proven fact that companies that invest in marketing during a recession … Read more
Listen To The Story 3:52 Personalized marketing strategies focus on delivering the right message, to the right person, at the right time. You’re essentially forming a strong connection between your brand and your target audience that helps to guide them through the buyer’s journey. When done right, personalized marketing can be the deciding factor behind … Read more
Listen To Article We are going to take a close look at one of the fastest and easiest ways you can create bestselling digital products just by having conversations with thought-leaders and influencers in your market. You see, people will always tune in to hear from experts. They trust their guidance and knowledge and understand … Read more