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Marketing Audit The marketing audit aims to find out more about your business to help you hone in on your target audience. I believe in the principle of “narrow your focus to broaden your results. Marketing Audit Contact Information Full Name: Business Name: Address: City: State: Zip Code: Phone Number: Email Address: Business Information What … Read more

Marketing Consultant Near Me – Looking For One To Help Your Business?

The importance of typing “marketing consultant near me” in your search engine as a critical stepping stone towards business expansion cannot be overstated in today’s digital world. Business owners, from small enterprises to large corporations, increasingly rely on Internet searches to address their most urgent needs, with “marketing consultant near me” being a common search … Read more

The Crucial Role of Objectives and Key Performance Indicators in Your Marketing Strategy

The world of marketing is in a state of constant flux, which makes a comprehensive plan an indispensable tool for any marketer or business owner. At the heart of this plan lie the goals and Key Performance Indicators (KPIs), which serve as critical tools to gauge success. Let’s delve into why these elements are crucial … Read more

Understanding Your Market: The Cornerstone of Your Marketing Strategy

In the fast-paced world of business today, it’s not just about offering an excellent product or service. It’s also about fully grasping the market you operate in and formulating a strategy that strikes a chord with your intended consumers. A comprehensive analysis of the market acts as the groundwork of your marketing plan, allowing you … Read more

Pre-Suasion

I found this video that I thought was interesting about persuasion and psychology in marketing. There has always been psychology and “tricks” to get consumers to buy.  Always remember, “Let The Buyer Beware.”  Anyway enjoy the presentation.

Unlocking Local Success: 10 Compelling Reasons to Optimize Your Google My Business Listing Now

Unlock the Power of Google My Business: Boost Your Local Visibility and Dominate Your Market. Are you a local business struggling to attract customers and increase your online presence? Look no further! Optimizing your Google My Business (GMB) listing is the secret weapon you need to skyrocket your visibility, engage customers, and outshine your competition. … Read more

What Is User Generated Content (UGC) and How It Can Grow Your Business

In digital commerce, businesses are ceaselessly searching to get a leg up on the competition, win customers’ hearts, and boost their bottom lines. With the growing influence of customer reviews and testimonials, one powerful form of content stands out: User-Generated Content (UGC). UGC is any form of content – text, videos, pictures, posts, etc., created … Read more

Add a Little Drama to Your Marketing 2023

So greetings! I presume you are familiar with the concept of storytelling. Well, in marketing, storytelling is a game-changer as it often entails incorporating an element of surprise. This is why drama holds excellent significance and how you can effectively employ it, irrespective of your level of expertise in marketing. What’s all the fuss about … Read more