Direct Marketing

‘PS’ in Sales Letters

Quick Hit:  Always include a ‘PS’ in your sales letters. This should quickly restate to the reader that they can start enjoying the benefits of the product by acting immediately. Very subtly suggest that they may not get another chance to get the kind of help you’re offering with this sales letter.

Insights into Sales Copy Writing

Sales copy online can make or break your business. A good sales letter must lure visitors, create trust and motivate readers to purchase. You can spend millions of dollars on ads and still have low or no response. But just pay a little more attention to your sales copy and then watch the response you … Read more