Marketing Consultant
The Influence of Persuasive Storytelling and the art of narrating has become a potent instrument for influencing diverse audiences, particularly in marketing. Albeit engaging and evoking emotions are crucial aspects when creating an impactful story, they serve as stepping stones toward the ultimate goal: inspiring your audience to take action. Persuasion through storytelling is an … Read more
So greetings! I presume you are familiar with the concept of storytelling. Well, in marketing, storytelling is a game-changer as it often entails incorporating an element of surprise. This is why drama holds excellent significance and how you can effectively employ it, irrespective of your level of expertise in marketing. What’s all the fuss about … Read more
Listen To The Article. I was working with some local business owners on their 2023 marketing plans (you wouldn’t believe how many businesses do not have a marketing plan at all). I noticed a pattern in the advertising: most were just bullet points of facts about our services, etc., very dull and predictable. This is … Read more
In today’s highly competitive marketplace, every company must continually innovate in order to remain viable. What is innovation? Quite simply, it’s creativity that adds value. Every member of an organization can contribute to innovation through their own outstanding ideas. The challenge is in turning those ideas into a service or product or new way of … Read more