Marketing Consultant
Igniting the UGC Spark There’s no ‘one size fits all’ strategy for encouraging UGC; what works best for your business will depend on your specific audience, brand voice, and goals. However, certain universal principles can set the groundwork for a successful UGC strategy. Inviting Reviews and Ratings Customer reviews and ratings are among UGC’s most … Read more
The Influence of Persuasive Storytelling and the art of narrating has become a potent instrument for influencing diverse audiences, particularly in marketing. Albeit engaging and evoking emotions are crucial aspects when creating an impactful story, they serve as stepping stones toward the ultimate goal: inspiring your audience to take action. Persuasion through storytelling is an … Read more
Listen To The Article. I was working with some local business owners on their 2023 marketing plans (you wouldn’t believe how many businesses do not have a marketing plan at all). I noticed a pattern in the advertising: most were just bullet points of facts about our services, etc., very dull and predictable. This is … Read more
In advertising, the terms “features” and “benefits” refer to the characteristics of a product or service and the advantages or advantages that those characteristics provide to the consumer, respectively. Features are the specific characteristics or qualities of a product or service. They are the technical aspects of a product or service that describe what it … Read more
You can learn to speak with confidence by studying the way you make statements. If you often say “I think,” “kind of,” “maybe,” “probably,” or “just,” you minimize the importance of your statements. One of the most empowering things a person can do is to speak confidently because words shape the attitudes of others. As … Read more
Quick Hit: Always include a ‘PS’ in your sales letters. This should quickly restate to the reader that they can start enjoying the benefits of the product by acting immediately. Very subtly suggest that they may not get another chance to get the kind of help you’re offering with this sales letter.
One of the goals a writer has in copy writing is to convince the reader. Good, authoritative copy is very easy for readers to trust because it sounds more truthful and caters to their wants, needs and interests. As a result, response rates are better and there is a higher likelihood that the desired results … Read more
Sales copy online can make or break your business. A good sales letter must lure visitors, create trust and motivate readers to purchase. You can spend millions of dollars on ads and still have low or no response. But just pay a little more attention to your sales copy and then watch the response you … Read more
The ‘desire’ portion of your ad is where you present the facts of your product; create and justify your prospect’s conviction, and cause him to demand ‘a piece of the action’ for himself. It’s vitally necessary that you present ‘proven facts’ about your product because survey results show that at least 80% of the people … Read more