Marketing Consultant
Listen To The Article. I was working with some local business owners on their 2023 marketing plans (you wouldn’t believe how many businesses do not have a marketing plan at all). I noticed a pattern in the advertising: most were just bullet points of facts about our services, etc., very dull and predictable. This is … Read more
In advertising, the terms “features” and “benefits” refer to the characteristics of a product or service and the advantages or advantages that those characteristics provide to the consumer, respectively. Features are the specific characteristics or qualities of a product or service. They are the technical aspects of a product or service that describe what it … Read more
Listen To Article We are going to take a close look at one of the fastest and easiest ways you can create bestselling digital products just by having conversations with thought-leaders and influencers in your market. You see, people will always tune in to hear from experts. They trust their guidance and knowledge and understand … Read more
One of the most difficult things for people to get used to is the The fact that they do not get any return on their advertising. What is the cumulative effect of marketing and advertising? When you start testing advertising and marketing done the emotional response way, you’ll have to decide whether advertising and marketing … Read more
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way … Read more
One of the goals a writer has in copy writing is to convince the reader. Good, authoritative copy is very easy for readers to trust because it sounds more truthful and caters to their wants, needs and interests. As a result, response rates are better and there is a higher likelihood that the desired results … Read more
As most business owners have found out along the way, having a top notch product or service is not enough to be successful. Among the many factors needed for success, being able to communicate your business to your target market is vital. How can you communicate in a way that brings results? By using benefit … Read more
This article is about the Impact Of Colors In Advertising. Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other … Read more
The ‘desire’ portion of your ad is where you present the facts of your product; create and justify your prospect’s conviction, and cause him to demand ‘a piece of the action’ for himself. It’s vitally necessary that you present ‘proven facts’ about your product because survey results show that at least 80% of the people … Read more