Marketing Consultant
What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning.. A brand consists of eight basic building blocks: – The Name – … Read more
One of the goals a writer has in copy writing is to convince the reader. Good, authoritative copy is very easy for readers to trust because it sounds more truthful and caters to their wants, needs and interests. As a result, response rates are better and there is a higher likelihood that the desired results … Read more
Sales copy online can make or break your business. A good sales letter must lure visitors, create trust and motivate readers to purchase. You can spend millions of dollars on ads and still have low or no response. But just pay a little more attention to your sales copy and then watch the response you … Read more
As most business owners have found out along the way, having a top notch product or service is not enough to be successful. Among the many factors needed for success, being able to communicate your business to your target market is vital. How can you communicate in a way that brings results? By using benefit … Read more
This article is about the Impact Of Colors In Advertising. Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other … Read more
The ‘desire’ portion of your ad is where you present the facts of your product; create and justify your prospect’s conviction, and cause him to demand ‘a piece of the action’ for himself. It’s vitally necessary that you present ‘proven facts’ about your product because survey results show that at least 80% of the people … Read more
Do you micro-manage your staff? Are you comfortable letting them make their own decisions or must you be involved in every detail? If delegation is a problem for you, then you may not be getting the best results from your team. Micro-managing makes employees feel stifled, passive, and unwilling to take risks. The challenge for … Read more
Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Get clear on your personal … Read more
No matter what your job is, there are times when you can feel overwhelmed with stress at work. Taking a few moments to beat stress can help you remain calm and think more clearly. Here are a few stress-busting tips: * Stop and do nothing for five or ten minutes (retreat to the mens or … Read more
Does it seem to you that some people are just luckier than others? Is that just the way of the world, or do “lucky” people know something the rest of us don’t? In his book, The Luck Factor (Miramax), Richard Wiseman says practicing these skills will help you to be a more fortunate person: Watch … Read more