Marketing Consultant
People tend to use careless language when they speak because they assume other people know what they mean. Unfortunately, they often leave others uncertain or confused about what they want. At the New York Center for Critical Thinking, they recommend that you pay close attention to the way you express yourself. Think before you speak, … Read more
Everyone wants to be successful. However, many people often rely on luck and chance to achieve results. The best example in this case is someone who wants to be rich but only try the most ineffective method: playing the lottery. Of course, there are chances of becoming rich over night, but how likely is it … Read more
Being unskilled in negotiations can cost you in many ways. The natural inclination to compromise may not always be the best tactic in negotiations. Whether you’re negotiating a big sale or trying to get a repair person to your office more quickly, excellent negotiating skills will serve your business well. Experts suggest the following: Practice … Read more
It may seem obvious, but the best antidote for procrastination is taking action, any action. Jump in. Start at the front, the back, or in the middle, but do something. Once you’re into the project, your paralysis may fall away, and a course of action will become more clear to you. Is procrastination just laziness? … Read more
Customer testimonials are an invaluable marketing tool, especially when you are first starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering. Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back … Read more
Even though we’re taught not to judge a book by its cover, first impressions are critical to how we are received after the first few moments of an introduction. Prospects and clients are no different, so it’s important that you take your first moments with a new potential client very seriously. Your first impression sets … Read more
You can learn to speak with confidence by studying the way you make statements. If you often say “I think,” “kind of,” “maybe,” “probably,” or “just,” you minimize the importance of your statements. One of the most empowering things a person can do is to speak confidently because words shape the attitudes of others. As … Read more
The first 10 to 20 seconds are crucial in creating the best fist impression in your first meeting. People observe you from head to toe. They study your physical personality, demeanor, mannerisms, body language, your style or fashion, etc. It is therefore vital for you to make the best impression. Because once the impression is … Read more
Quick Hit: Always include a ‘PS’ in your sales letters. This should quickly restate to the reader that they can start enjoying the benefits of the product by acting immediately. Very subtly suggest that they may not get another chance to get the kind of help you’re offering with this sales letter.
