Marketing Consultant
Customer reviews and testimonials are invaluable marketing tools, especially when starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering. Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back to previous … Read more
Before creating a marketing plan, you must first assess your current marketing situation and ask yourself a few key questions. 1. What are your target markets? 2. What are your primary marketing channels? 3. What are your objectives for marketing? 4. What are your budget limitations? 5. What is your timeline for achieving your objectives? … Read more
As we enter 2023, the talk of recession still swirls throughout the media and at home. Now more than ever it is important that you have an updated marketing plan and some thoughts on how you can benefit from a recession. It is a proven fact that companies that invest in marketing during a recession … Read more
Listen To The Story 3:52 Personalized marketing strategies focus on delivering the right message, to the right person, at the right time. You’re essentially forming a strong connection between your brand and your target audience that helps to guide them through the buyer’s journey. When done right, personalized marketing can be the deciding factor behind … Read more
Listen To Article We are going to take a close look at one of the fastest and easiest ways you can create bestselling digital products just by having conversations with thought-leaders and influencers in your market. You see, people will always tune in to hear from experts. They trust their guidance and knowledge and understand … Read more
Listen to the article Some of the greatest thinkers of all time can teach us the most important lessons. “Anyone who has never made a mistake has never tried anything new.” Albert Einstein To be successful we need to begin, without taking the first steps there can be no success. Many people do not begin … Read more
Still skeptical that positive thinking doesn’t work? That’s OK, many people doubt it. But ironically, proof that it does work can be found by looking at negative thinking. Negative thinking is equally as powerful as its opposite. It can make you sick. It definitely makes you unpleasant to be around. And, it considerably limits what … Read more
Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign. Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would … Read more
One of the most difficult things for people to get used to is the The fact that they do not get any return on their advertising. What is the cumulative effect of marketing and advertising? When you start testing advertising and marketing done the emotional response way, you’ll have to decide whether advertising and marketing … Read more
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way … Read more