Marketing Consultant
Igniting the UGC Spark There’s no ‘one size fits all’ strategy for encouraging UGC; what works best for your business will depend on your specific audience, brand voice, and goals. However, certain universal principles can set the groundwork for a successful UGC strategy. Inviting Reviews and Ratings Customer reviews and ratings are among UGC’s most … Read more
In digital commerce, businesses are ceaselessly searching to get a leg up on the competition, win customers’ hearts, and boost their bottom lines. With the growing influence of customer reviews and testimonials, one powerful form of content stands out: User-Generated Content (UGC). UGC is any form of content – text, videos, pictures, posts, etc., created … Read more
The Influence of Persuasive Storytelling and the art of narrating has become a potent instrument for influencing diverse audiences, particularly in marketing. Albeit engaging and evoking emotions are crucial aspects when creating an impactful story, they serve as stepping stones toward the ultimate goal: inspiring your audience to take action. Persuasion through storytelling is an … Read more
So greetings! I presume you are familiar with the concept of storytelling. Well, in marketing, storytelling is a game-changer as it often entails incorporating an element of surprise. This is why drama holds excellent significance and how you can effectively employ it, irrespective of your level of expertise in marketing. What’s all the fuss about … Read more
Listen To The Article. I was working with some local business owners on their 2023 marketing plans (you wouldn’t believe how many businesses do not have a marketing plan at all). I noticed a pattern in the advertising: most were just bullet points of facts about our services, etc., very dull and predictable. This is … Read more
This is a fantastic resource to book your clients ir yourself on 300+ podcasts. The growth rate for podcast listening and advertising has exploded. Visit RadioGuest at www.RadioGuestList.com.
Marketing during down economic times is crucial for businesses of all sizes. While it may seem counterintuitive to invest in marketing efforts during a recession, it is actually one of the most important steps a company can take to weather the storm and come out on top. In this blog post, we will discuss the … Read more
If you’re like most business owners, you know that getting your company listed in top online directories can give you a lot of exposure, leads, and new customers. Did you know there are 19 of what we feel are the most important online directories that you need your business listed in? But getting your businesses … Read more
In advertising, the terms “features” and “benefits” refer to the characteristics of a product or service and the advantages or advantages that those characteristics provide to the consumer, respectively. Features are the specific characteristics or qualities of a product or service. They are the technical aspects of a product or service that describe what it … Read more
This is the first question I asked businesses if they have an updated marketing plan. I am sad to say that many say they do not have a marketing plan. So here is a quick refresher of a marketing plan A marketing plan is a document that outlines the actions you will take to achieve … Read more